Big Data has become one of the most used tools within companies. Where its greatest contribution is the increase in compatibility. But we can highlight 4 main contributions.
Risk reduction, by making the best decisions, can determine more accurately predict risk factors.
More effective evaluation What did not work is recycled or eliminated and exchanged for one that is useful. Thanks to a data collection you can determine which product does have a good foray into the market.
Clients and more personalized actions. A logic derived from the Big Data analysis allows an adaptation to market needs. Thanks to a previous segmentation where the strategies and products are outlined to a certain segment of clients.
Continuous improvement and communication in the company itself. The information flows at all levels of accessibility. Therefore, the processes are more agile, efficient and productive.
The main objective of Big Data in companies is part of the management. Since the analysis of large amounts of data should be followed up on the interpretation. And the extraction to be able to adopt and implement commercial strategies.
For example, in sectors such as medicine, Big Data has come to give a digital transformation and improvements in process controls. As the follow-up of patients according to their clinical pictures, such as treatment and prevention. Where, based on patterns and comparisons, many risks based on health have been prevented in advance.